Performance Audit Systems
Sutter Marketing’s Performance Audit Systems … measurement and more.
Here’s an integrated and flexible system that’s designed to assist you in your efforts to improve site performance in an increasingly competitive environment. Going beyond mere collection and measurement, the Sutter system helps you identify deficiencies that contribute to poor performance. As important, we also help you develop programs that address those deficiencies. Whether your channel of distribution is dealer, franchisee or direct company operations, we have the right program for you.
“What is measured, is managed”
Sutter Marketing’s extensive, multi-disciplinary skills and experiences will help you build and implement a performance improvement program. This building process starts with the development of an effective performance measurement protocol that identifies the critical, manageable points which contribute to your goals of superior site performance. The outcome of this approach will result in:
- Clearly defined program objectives.
- Identification and development of program champions and supporters.
- Effective program rollouts that clearly communicate corporate expectations among internal and external customers.
- Development of easy to use and follow “How to Comply” tools and instructions.
- Defined accountability and responsibility for compliance.
- Measurement protocols that support the program objectives.
- Development of feedback mechanisms that support on-going training initiatives which address identified deficiencies.
Qualified Shoppers and Auditors
Over 500,000 people in our labor pool.
Augmenting our significant shopper/auditor database, we constantly recruit, screen, and test candidates, enabling us to meet your most demanding demographic or geographic requirements.
Process: Technology
The Sutter system is solidly supported by technology that enhances the entire data collection and reporting process. We pioneered the use of PDA data collection, on-site printing and digital photo documentation. Our report packages are supported by world class tools that turn data into user friendly sources of on-line, PDA and smart phone information.
Markets Served
- Retail chains
- Retail petroleum
- Healthcare
- Auto services
- Restaurant & hospitality
- Retail pharmacies
Operational Excellence > Customer Satisfaction > Increased Profits